Mata kuliah ini memberikan pengetahuan tentang merencanakan dan mengembangkan produk baik barang maupun jasa melalui tahapan identifikasi kebutuhan pelanggan, analisis spesifikasi produk, pembuatan konsep produk, analisis ekonomi, dan pesaing produk.
This course provides knowledge about planning and developing products, both goods and services through the stages of identifying customer needs, analyzing product specifications, making product concepts, economic analysis, and product competitors.
